Vedrana Šehagić is the founder, owner and lead designer of Avenue Foch Paris, a fashion brand which is one of the most widely distributed “business casual” brands in the southeast region of Europe. The brand itself started off in Paris, where Vedrana started her career by designing fur coats and coats made of wool and eco fur (Fashion show – Dreft Fashion week 2009 in Zagreb). In recent years Foch has grown into a respectable fashion brand with one mission in mind, revitalizing European production and textile industry. Today Foch is a brand that closely works with several European specialized factories and its products can be found in over 40 multi brand retail stores.
As a fashion designer Vedrana worked with respectable companies both foreign and domestic and her work was also presented at several fashion fairs (Milano, Hong Kong).
In 2011 she also won at “Triumph Inspiration Award” competition, which gave her the chance to represent Croatian design at the world competition in Berlin (2011.).
Other than being a designer and developer, Master Engineer of Textile Technology and being one of the 10 best students of her generation gave her the opportunity to work alongside Faculty of Textile Technology in Zagreb to author several scientific articles.
As an art director Vedrana took active part in creation look books and editorials for several fashion brands, and she also worked as a stylist for “Adria Media”, media house.
